Hi, I’m Diane!

I am an Associate Director of Digital Products, eCommerce Specialist,
Skateboarder &
Community Builder.

It’s nice to meet you!

I partner with brands, startups and, agencies offering my expertise in eCommerce Design + Build, eCommerce Optimization, Technical Project Management, Software Product Management, Content Marketing.

My journey, deeply rooted in the vibrant culture of Southern California, has been a blend of reinvention and creativity, primarily in eCommerce and Content Marketing and Software Development.

Working with renowned activewear brands, Shopify agencies, and tech startups, I've honed my skills in navigating the digital marketplace. I truly enjoy empowering my clients to thrive online, leveraging my diverse experience to offer specialized support for their digital initiatives.

When I’m not managing projects, I run a skate club for the local kids and love rock climbing, surf, and surf photography as well as educating others on self-leadership.

What they’re saying…

Working with Diane was a complete and utter pleasure. I loved our brainstorming sessions particularly. She always brought vision and enthusiasm and knew instinctively how to shepherd my intentions into exciting manifestations. She’s truly an ideal partner.
— Ross Rayburn-Peloton

Building Trust Through Collaboration

I’ve built trust with brands, agencies and startups over the years due to my enthusiasm for collaboration (and being a genuinely nice and helpful person).

Having a very service-minded work mentality, I am driven to provide solutions for your brand’s eCommerce and digital marketing success.

San Diego small businesses shown in this photo- Jerelyn Rox Makeup + Oftenwander + me. Photographed by: By Amy Lynn

I’m currently geeking out on Surf Photography.

Here is my latest

“if there is a theme I will continually share in this blog is how truly wonderful and liberating it can be to let yourself shift and move to the next thing if you’ve outgrown something or if something else is calling you.”

Get lost in my journal…