A Overview of my skills
My portfolio is varied as I am a multidisciplinary creative professional. I thrive in positions that are varied and where I am offering support and organization. My work is grounded in a strong background in E-commerce, understanding the user-journey and knowledge of how a cohesive story in digital assets and content can improve how a customer will engage with a brand.
Here is a summary of projects of note.
UX Design & Content Writing
Interactive Prototype of mobile app: https://invis.io/GVS5T4WADW4
ReviewBuzz is a SAAS company providing home-services businesses the tools to improve team productivity by way of reviews. I am currently working on the UX Design for version 2 of their mobile employee app and have written all the help desk (Intercom) and Guide (Wordpress) articles for version 2 of their website relaunch initiative.
In a nutshell, I “own” the whole customer on-boarding process from bringing in users from the previous version of ReviewBuzz, to new users, to all the service tech employees that will be using the app on the field.
They hired me to improve the way they were communicating the value of their product to past, current and new customers.
SITE MIGRATION | Web CONTENT management
I managed and completed a website migration from CloudCannon to Squarespace which means building a custom Squarespace theme to match the current design. The previous website was built on Shopify while the rest of the site is built on CloudCannon with a Jekyll template. Their goal is to direct their e-commerce efforts towards wholesale clients rather than direct-to-consumer.
Content writing & social media management
Wherecani.live is a startup based in the UK that gives users a list of all the countries they can legally live and work in after answering a few questions on the landing page.
I managed the social media strategy which included growing the Instagram account, blog and newsletters. The newsletter content targeted two different demographics of readers.
The biggest impact I had on this company was by leading an initiative called Expat Stories in which I scouted expats via Instagram and social media who were living the dream of relocating to a foreign country and making it work. I was responsible for providing 4 new stories per month and to this day the Expat Stories initiative is the highest engagement content that brings people to their website.
Here is a testimonial-
“Diane helped us with our social media strategy and content management. She came up with some great ideas to grow our presence on Instagram and for content on our blog. Diane has excellent communication skills and is great to work with. Highly recommended!”
web management & content writing
Client- Ross Rayburn Yoga
Ross Rayburn is an international yoga teacher teaching workshops worldwide and now teaching for Peloton. A yoga teacher’s dream! He came to me an already built Wordpress site and a desire to launch a YouTube channel and utilize his social media more effectively.
After a short while working for Ross I discovered that his following was incredibly hungry for any content he (we) put out there. They engaged right away. We launched a YouTube channel and I started managing his newsletter as a ghost writer after I presented to him that he had a substantial amount of subscribers that he wasn’t even utilizing.
I started the initiative of Ross using his newsletter as an extension of his classes in that he told stories of his path as a yoga teacher and asked thought provoking questions to his newsletter readers that had them responding right away.
Here is a testimonial-
“Working with Diane was a complete and utter pleasure. I loved our brainstorming sessions particularly. She always brought vision and enthusiasm and knew instinctively how to shepherd my intentions into exciting manifestations. Combined with her efficiency and productivity, she’s truly an ideal partner.”
-Ross Rayburn @Peloton @RossRayburnYoga
design & content writing
AriaZen is a wellness company based in Barcelona, Spain. I designed the website in English & Spanish. Managed DNS settings given to me in German (another story for another day), and wrote all the content on AriaZen’s blog as an interpreter and writer. English is the 4th language for this client so there was a lot of time deciphering meaning behind her blog themes in order to craft it into an engaging blog post in English.
The link will take you to the version of the website I designed for her before she fiddled it with on her own once she was off-boarded. After off-boarding the client has since changed her business model to coaching so the version of the site shown here is no longer live. Here are some examples though:
UX DESIGN & UX Writing
Client- Xrossworld Influencer Marketing
Xrossworld is a Los Angeles based startup offering On-Demand Influencer Marketing. I was brought on to redesign version 2 of their web and mobile experience and web copy.
They (The CEO & CTO) basically gave me 3 colors they wanted to use and templates of wireframes they had already agreed upon and said, “Here- make something with this".
Here is an example of the desktop landing page (left) as well as a few slide from the mobile app (below).