A brief Overview

Here is a summary of projects of note that reflect my work style and skill in regards to web design and content writing.


Content writing & social media management

Client- www.wherecani.live

Wherecani.live is a startup based in the UK that gives users a list of all the countries they can legally live and work in after answering a few questions on the landing page.

I managed the social media strategy which included growing the Instagram account where the founders shared their stories of why they really believed in this service and how having access to the information their startup provides helped improve their own lives. I also provided newsletter content to two different demographics of readers.

The biggest impact I had on this company was by leading an initiative called Expat Stories in which I scouted expats via Instagram and social media who were living the dream of relocating to a foreign country and making it work. I was responsible for providing 4 new stories per month and to this day the Expat Stories initiative is the highest engagement content that brings people to their website.

Here is a testimonial-

“Diane helped us with our social media strategy and content management.  She came up with some great ideas to grow our presence on Instagram and for content on our blog.  Diane has excellent communication skills and is great to work with.  Highly recommended!”

-Alison @wherecani.live 

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web management & content writing

Client- Ross Rayburn Yoga

Ross Rayburn is an international yoga teacher constantly on the go teaching workshops worldwide. A yoga teacher’s dream! He came to me an outdated Wordpress site and a lot of ambitions to update it regularly as well as launch a YouTube channel and utilize his social media more effectively.

After a short while working for Ross I discovered that his following was incredibly hungry for any content he put out there. They engaged right away. We launched a YouTube channel and I started managing his newsletter as a ghost writer after I presented to him that he had a substantial amount of subscribers that he wasn’t even utilizing. I started the initiative of Ross using his newsletter as an extension of his classes in that he told stories of his path as a yoga teacher and asked thought provoking questions to his newsletter readers that had them responding right away.

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design & content writing

Client- AriaZen

AriaZen is a wellness company based in Barcelona, Spain. I designed the website in English & Spanish. Managed DNS settings given to me in German (another story for another day), and wrote all the content on AriaZen’s blog as an interpreter and writer. Basically English was the 4th language for this client so there was a lot of time deciphering meaning behind her blog themes in order to craft it into an engaging blog post in English.

The link will take you to the version of the website I designed for her before she fiddled it with on her own once she was off-boarded.

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Client- Xrossworld Influencer Marketing

Xrossworld is a Los Angeles based startup offering On-Demand Influencer Marketing. I was brought on to redesign version 2 of their web and mobile experience as well as content writing and social media strategy.

They (The CEO & CTO) basically gave me 3 colors they wanted to use and templates of wireframes they had already agreed upon. I run their LinkedIn and soon to launch paid ads on Facebook and Instagram.

This site is currently in beta.

Other sites I’ve designed:

Design 4 Corners- Encinitas, CA

San Diego Charters- San Diego, CA

Alacarte Ventures- Barcelona Spain

Friends in Puglia- Puglia, Italy

Casal Catala San Diego- San Diego, CA